Cookie Policy

Which cookies we use

We set two cookies ourselves. If you arrived from an advertisement, we record a label for that visit and keep it for up to 90 days: it tells us which advertising pays for itself, and it holds no name, phone number or email address. The second, mx_did, holds a random device number for our first-party analytics: it appears by default while the Analytics category is enabled, lives 13 months from your first visit without being extended and is deleted as soon as you switch Analytics off; for a signed-in buyer it links what was done on this device to the account, and by this number a staff member may send a short message to a guest who is not signed in, right on the site's page. The rest are set by the counters we have connected and by the Meta advertising pixel, by default, until you switch them off in the settings. Yandex Metrica sets _ym_uid and _ym_d, which tell one visit from another and live for about a year, _ym_isad for up to half an hour and, for the Webvisor recording, _ym_visorc for up to half an hour; they appear by default while the Analytics category is enabled. Google Analytics 4 sets _ga and _ga_XXXXXXXXXX for about two years; they appear by default while the Analytics category or the advertising categories are enabled. The Meta pixel sets _fbp and, if you arrived through a link on Facebook or Instagram, _fbc, both for 90 days; they appear by default while all three advertising categories are enabled and are deleted if you switch off any of them. Everything else we need to remember (your sign-in, your basket, the checkout step with any promo code and gift card, an unfinished payment, your consent choice and the analytics identifiers of the device and the session) is stored in your browser's local storage rather than in cookies.

What we store and why

• Strictly necessary (always on)

  Sign-in, your basket, the checkout step with any promo code and gift card, an unfinished payment, and your place in a product list. These cannot be turned off. Yandex Maps also belongs here: it loads only when you open the address picker, and Yandex then sees your IP address.

• Analytics

  Statistics of what people open and search for, so we know what to fix. For a signed-in buyer they are linked to the account, and the shop's staff see that buyer's actions to help with a purchase. The mx_did cookie keeps a device number; by it a staff member may send a short message to a guest who is not signed in, right on the page. Yandex Metrica's Webvisor records actions on the page: the pages opened, movements, clicks and scrolling; input fields and personal data are hidden in the recording, and the personal account is not recorded. For a purchase on the site, Yandex Metrica learns the order number, the amount and the items.

• Advertising technologies

  Advertising cookies of the Meta pixel, _fbp and _fbc for 90 days, by which Meta recognises your browser when you come from its ads or return to the site.

• Sharing data with ad services

  Telling advertising platforms what you do on the site, to see which ads pay off. Meta receives page and product views, basket additions and purchases together with your IP address and browser data, and purchases also with a hash of your email, phone number and account number; a hash is not encryption, and Meta can use it to link the purchase to your Facebook or Instagram account. Google Analytics, with Analytics and Advertising technologies on, receives the purchase and its amount.

• Personalised ads

  Showing our ads on Facebook and Instagram based on what you viewed and bought from us.

• On-site personalisation

  Remembering viewed products and saved searches for recommendations. Viewed products stay in your browser either way; turning this off only stops them being sent to our server.

Third-party resources

Five third-party resources can load in your browser. Yandex Maps loads only when you open the address picker yourself, so you can pick a delivery point on a map; at that moment Yandex sees your IP address. The Yandex Metrica counter loads by default while the Analytics category is enabled and collects statistics of views, searches, clicks and purchases, and its Webvisor records actions on the page; input fields and personal data are hidden in the recording, and the personal account is not recorded. For a signed-in buyer, Yandex Metrica gets the account number, to link their visits from different devices, and for a service account (the shop's staff or a test account) also a mark saying so; the number and the mark stay with Yandex under the service's rules, even after the account is deleted on our side. For a purchase on the site the counter did not report itself, our server tells Yandex Metrica the order number, the amount and the items together with the visitor number from the _ym_uid cookie, which stays on the order until it is sent and no longer than 11 hours 10 minutes. The Google Tag Manager container, with the Google Analytics 4 counter inside it, loads by default while the Analytics category or the advertising categories are enabled and collects statistics of views, searches and purchases; the data is processed on Google servers in the USA. No Google advertising conversion tag is configured in the container, and if we configure one we will write about it here first. The Meta pixel loads by default while all three advertising categories are enabled and tells Meta about page and product views and items added to the basket, so we can see which advertising on Facebook and Instagram pays for itself and show it to people who viewed our products; the data goes to Meta Platforms, Inc. in the USA, and for visitors in the EU to Meta Platforms Ireland Limited in Ireland. Sentry receives technical error reports, without personal data, to keep the site working.

Managing your choice

You can change or withdraw your consent at any time through the 'Cookie settings' link in the site footer. Strictly necessary storage cannot be turned off, because the site does not work without it.